Holiday greetings from your friends at Stapley-Hildebrand. While we busily put the final touches on seasonal products that will launch next spring and summer, it’s important to stop and consider all we’ve accomplished this year and thank you: our clients, collaborators, and friends. 2019 will mark our 15th year in business and we couldn’t have done it without you.
Wishing the very best to you and yours,
Aaron, Jason, and the whole Stapley-Hildebrand Design Team
We’re very pleased to announce that our global label architecture for Ocean Spray’s Blends Line won a 2018 American Graphic Design Award. Distinguished and selected from over 10,000 entries, this flexible, flavor-forward design system was created to accommodate multiple languages, localized regulation and marketing strategies, packaging structures, and printing methods.
Per Graphic Design USA — “Our annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth. This outstanding work is testimony to that phenomenon.”
Industry Talk: Anatomy of Type
Choosing the right typeface is serious business. Here’s a handy guide to looking at and describing all the features and details of any given font family.
On Trend: Celery Juice
If Instagram is any gauge, celery juice is having a moment. Does it really lower blood pressure, improve gut health, and decrease inflammation as wellness gurus and influencers claim? We have no idea but it has given us a chance to reminisce about one of our favorite packaged beverage oddities. Launched in 1869, Dr. Brown’s Cel-Ray was the miracle, celery flavored cure-all tonic of it’s day. Best enjoyed with a fatty, salt-laden pastrami on rye. We salute Cel-Ray’s originality, audacity, and most of all longevity.
And what better way than with cocktail pioneer Trick Dog’s Aquavit and Cel-Ray recipe — add 1½ ounces of Linie Aquavit to 8 ounces of Dr Brown’s Cel-Ray for good health, great skin, and prosperity.*
*Results may vary. No guarantee implied or guaranteed.
Can utensils change your perception of food taste and quality? According to a 2015 experiment conducted with Oxford University’s Crossmodal Research Lab, consumer’s perceived value and flavor descriptions changed when they used a tear-drop shaped glass wand vs. a traditional spoon. Creator Michel Fabian claims the benefits and future potential are numerous — This hand-crafted utensil enhances creaminess and sweetness perception, heightens the value of food and makes for a more mindful eating experience.
Stapley-Hildebrand HQ: The Doelger Building
Built in 1932, The Doelger building merges art deco streamline moderne styles in its stepped tower entrance, glass block windows, and speedline canopy. Originally the headquarters of Henry Doelger, a prolific builder whose firm transformed San Francisco’s windswept western neighborhoods .
In the late 1960s, the building was home to Owsley Stanley’s Alembic guitar company and Bob Seidemann’s photo studio — famous for his portraits of Janis Joplin and the Grateful Dead. We are honored to continue the tradition of creative output at 320 Judah Street and encourage you to visit us for a tour around this historic landmark building.
Local Treasure: Sunset Bakery
Ask any local, Sunset Bakery is the go-to spot for strawberry cream birthday cakes and a wide assortment of sweet and savory buns. We can’t resist their Daan Taat. Adapted from Portuguese pastel de nata tarts, these pastry cups filled with egg custard were first made popular in Macau before spreading to Hong Kong and beyond. At Sunset, the flaky crust is perfectly buttery and the custard has the slightest hint of vanilla, ginger, and nutmeg.